Eric D Leach
User Experience
Digital Product Design
Usability Research
My Work
Track and challenge your vaping and smoking habits and stretch out your nicotine usage. Connect with friends to help on your journey and keep yourself busy when you feel the urge.
Order snacks right from your seat in the theater with menus and featured items tailored for each concession stand.
The internal system for Snaction! mobile that supports operations, order fulfillment, and inventory management for the concession stand staff.
My approach is simple: make things easy.
Empathy, accessibility, and intuitivity are my guiding principles in design work and life in general. Life is complicated enough. Our tools and technology should be as simple as possible.
Products also need their own personality. Human interaction is about way more than efficiency. We need fun, intrigue, and delight. With more than a decade spent working in customer experience (CX) roles, I can confidently say customer delight is simultaneously a critical yet ignored aspect of most products and business offerings on the market.
Community engagement is a priority. Tell me about the projects you're working on. I would love to share my two cents.